Good products start with the right questions.
Product manager, product designer, and frontend engineer in one. With AI-assisted coding, I go from the first question to a working product in days, not months.
Selected work
Products I’ve helped figure out, design, and ship.
Peppermint
AI · Founding PM · macOSFounding PM on an AI work assistant with private memory. Cut a core feature for MCP integration nearly all beta users adopted; onboarding lifted permission grants from near 0% to ~40%.
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Outsite
Travel · Growth · ConversionSix shipped initiatives across a 50k+ member coliving network: homepage bounce cut 31%, deal bookings up 17%, group bookings up 22%.
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Clair.Tech
Healthcare · Platform UX · Design SystemPatient health platform redesigned so new medical programs plug into reusable modules instead of a rebuild, plus a new brand, website, and design system.
Case study →More work
magicplan
First product designer on a 20M+ download floor plan app. A user-testing-led redesign lifted AR initialization from under 15% to 75%.
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Pawty Box
Built a pet gifting brand solo alongside a full-time role: identity, Shopify store, sourcing, and content; 50+ orders and Instagram from 0 to 600+.
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Lilokwi
Led discovery and design for a private family audio app, from idea sprawl to App Store launch: recordings up 22%, engagement and retention up 50%.
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Road Dawg
Investor-ready prototype for an AI travel companion: defined the AI companion, personalization model, and visual language from concept. Client work via Creative Glue Lab.
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Deutsche Bahn
Product designer and Tailwind expert on Germany's national railway: helped migrate the frontend to Vue.js and Tailwind and redesigned booking flows, emails, and tickets.
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TechTavernLabs
Co-founded a product and development studio: built its brand and website and led client engagements like Clair.Tech end to end.
Case study →How I work
From “we’re not sure yet” to “this feels right”, and around again.
Question
What’s really going on?
Interviews, data, support tickets, reviews. The real problem is usually one layer deeper than the first one.
Frame
What matters most?
Pick the user, the problem, and what success looks like, then say no to everything else, for now.
Shape
How should it work?
Design the flow, not the screen. Map what people know, feel, and need to decide before touching components.
Prototype
Does it hold up in real hands?
Make it tangible early and put it in front of real people, to find where it breaks, not to validate.
Ship & learn
Did it actually work?
Ship the smallest version that proves the idea, measure what changed, and go around again.
Skills & expertise
Where product, design, and engineering overlap.
Product
- Product Strategy & Execution
- AI Product Design & Automation
- UX Strategy & Research
- Startup Leadership & Cross-functional Collaboration
- GTM Strategies
Design
- UX Strategy & Interaction Design
- Design Systems & Visual Design
- AI Product Design
- Creative Direction & Storytelling
- Accessibility
Engineering
- Web & Mobile Frontend
- macOS & Native Development
- AI Integration & MCP
- React, Next.js, Vue.js, Tailwind
- HTML / CSS3
